Ambitions and vision
The fields of application for Bosch Romania products and services reflect the broad portfolio of the Bosch Group, spanning Mobility, Industrial Technology, Consumer Goods, and Energy and Building Technology. In Romania, this translates into a strong focus on mobility transformation through R&D and manufacturing: Bosch operates an engineering center and R&D activities in Cluj-Napoca (with extensions of R&D activities also mentioned for Sibiu and Bucharest), a production site for automotive electronics in Jucu, industrial technology and automotive technology production in Blaj, a business and technology solutions center in Timișoara, and a headquarters/sales organization in Bucharest.
They also offer market-specific solutions such as :
- Hydrogen technology (production, storage and distribution)
- Smart building solutions
- Solution for product authentication
- Solutions for carbon neutrality
Values
- Result-focused. It creates a sound basis for the social initiatives of the company and the foundation.
- Responsibility and sustainability, two important values for the benefit of society and the environment.
- Initiative and determination
- Openness and trust are two important factors to build a relationship.
- Fairness is the cornerstone of their corporate success.
- Reliability, credibility, legality. They only promise what they can deliver, accept agreements as binding and respect and observe the law in all their business transactions.
- Diversity, Equity and Inclusion. Those are essential values for their success.
Technical fields
Bosch technology can be found in cars, homes and industries.
Bosch pioneers innovative solutions to facilitate the emergence of new transportation options. In Romania, a key contribution comes from the engineering center in Cluj, which develops software, hardware and reliability engineering capabilities and contributes to innovations in areas such as automated driving and electric & connected mobility. In addition, the Bosch plant in Jucu manufactures automotive electronic control components (electronic control units) used for functions such as parking assistance, engine and airbag control, and eBike propulsion control units.
Within households, Bosch provides solutions across the wider group portfolio; in Romania, Consumer Goods and home-appliance activities are primarily represented through local sales structures and the presence of the home-appliances subsidiary BSH Hausgeräte GmbH in the capital. In the domains of Industry and Trades, Bosch’s Romanian footprint includes Industrial Technology production in Blaj, where Bosch Rexroth manufactures linear technology and assembly products (e.g., various types of rails, slides and bushings), alongside an automotive technology production unit also located in Blaj. Furthermore, Bosch in Romania also includes a major business and technology solutions organization in Timișoara that delivers technology-based business/IT and enterprise services for Bosch and external customers.